ROAS is not profit.
MER is.
Shopify build, paid media, and the tracking and automation between them. One accountable team. No long contracts.
The problem
Three vendors. Zero accountability.
Your ad agency blames the store.
CTR looks fine. CPM is competitive. The problem, they say, is your CVR. Not their job to fix it.
Your dev shop blames the ads.
The store is fast. The UX is clean. The traffic is just low-quality. Not their budget, not their problem.
Nobody owns the number.
Your MER stays flat. CAC creeps up. Every vendor presents their metrics looking fine while the business bleeds.
The growth loop
We own every arrow.
Paid Media
Traffic
Meta, Google & TikTok campaigns managed to a MER target — not a platform ROAS figure.
Shopify + CRO
Store
A store built to convert on mobile. Core Web Vitals passing. Checkout friction removed.
Attribution
Data
Conversions API from day one. Server-side signals that hold after iOS and cookie changes.
Klaviyo
Retention
Lifecycle flows that grow LTV and reduce dependence on paid acquisition over time.
Operator credential
We run our own DTC brand.
Ahdeqadeem — Pakistan National Store — is our in-house Shopify brand selling luxury handcrafted bronze sculptures and antique home décor. We built the store, run Meta ads to a MER target, implemented Conversions API before the first campaign launched, and manage the Klaviyo retention flows.
Every system we recommend to clients, we run with our own money. The recommendations are not theoretical.
"Running our own brand changed how we advise clients. The pressure of spending real money on ads with real margin consequences is a different discipline than managing someone else's account."
Q3 '23
Launched
CAPI
From day one
MER
Not ROAS
Our Services
What We Offer.
We build the full stack for DTC growth — Shopify development, paid media managed to MER targets, Klaviyo retention systems, and brand work that earns the margin to make all of it profitable.
Ecommerce Growth
Store Design & Build
Growth Tools & Automation
Brand & Content
Featured result
Our flagship build.
Pakistan National Store (PNS) · Launched 2024 — paid media live Sep 2026
Pakistan National Store — Launching a Luxury Bronze Sculpture Brand to International Buyers
PNS had museum-grade product — a Royal Arabian Stallion at $7,500, Royal Cheetah Companions at $8,500, bronze eagles finished in antique gold — and no digital presence capable of selling it. The challenge was not the product; it was the credibility gap. A buyer spending $7,500 on a sculpture they have never seen in person needs the store to function as a gallery and a sales consultant simultaneously. A standard Shopify template does not do that work. Zero online revenue, zero international sales channel, and zero brand credibility in the digital space were the starting conditions.
How we work
No surprises. No handoffs.
Day 1–3
Onboarding & baseline.
We pull your ad account, Shopify analytics, and Klaviyo health. You get a written baseline before the first week ends — not a discovery call with no deliverable.
Week 1–2
Tracking before spend.
Conversions API goes live before a single paid campaign launches. We don't run ads against browser-degraded signals. Attribution is verified before budget scales.
Ongoing
Weekly Loom. Monthly deck.
Every week: a short video walking through MER, blended CAC, and one decision we made and why. Every month: a full report with 90-day cohort data and what we're testing next.
Always
One strategist. Not a rotation.
The person who scoped your account runs it. You're not routed through an account manager who relays decisions from someone you've never met.
Pricing
We publish prices. Most agencies don't.
We do it because it saves everyone the wrong call. If the starting figure puts us out of range, we'd both rather know before spending an hour on a discovery session.
Not included in any retainer
Growth Audit
Store, ad account & email reviewed. Three gaps delivered in 48 hrs. Credited toward first month if you proceed.
Free
No call required
Shopify Store Build
One-time build fee. No ongoing commitment.
from $4,500
Fixed price
Ecommerce Growth
Paid media, retention, creative — managed to MER.
from $2,500/mo
Monthly retainer
Growth Tools & Automation
Tracking, attribution, dashboards, AI systems.
from $1,200/mo
Monthly retainer
Brand & Content
Identity, video production, motion design.
from $1,500/mo
Monthly retainer
Common Questions.
The timeline depends on the project's complexity. A basic website takes 2–4 weeks; more complex builds may take longer. We provide a project timeline after our discovery call.
Store Design & Build starts from $4,500 (fixed price — no ongoing fee). Growth retainers start from $1,200–$2,500/mo: Ecommerce Growth from $2,500/mo, Growth Tools & Automation from $1,200/mo, and Brand & Content from $1,500/mo. All retainers are month-to-month with no lock-in. These floors mean you know whether we're in range before you reach out.
Yes. Every site we build is fully responsive and optimized for all devices — desktops, tablets, and smartphones.
Absolutely. We use user-friendly CMS platforms and provide tutorials so you can manage your content confidently.
Book a free 30-minute strategy call — no prep required. Tell us what's not working and we'll tell you what we'd do about it. Alternatively, request a free ecommerce growth audit and we'll review your store, ad account, and email flows and send you the three biggest gaps within 48 hours.
With Conversions API properly configured, meaningful MER data is typically available within 2–3 weeks of launch. We set a 90-day window as the minimum to draw conclusions about retention and LTV — but you'll see attribution data and early MER signals within the first month.
Yes! We work remotely with clients around the world via Zoom, Trello, Notion, and email.
No. You can start with a flexible monthly plan. We focus on delivering measurable results that keep you working with us, not on locking you into long contracts.
We build six core flows in Klaviyo: welcome series, abandoned checkout recovery (3-touch), post-purchase upsell and review request, win-back for lapsed subscribers, browse and product abandonment, and segmentation architecture (VIP, at-risk, first-purchase, high-AOV). We report on revenue per recipient, retention revenue as a percentage of total, and LTV:CAC ratio improvement over 90-day cohorts — not open rates.
Yes, flexible payment options are available. Most projects begin with a deposit followed by milestone-based payments.